research & Strategy Service Offering 

1. Build a “Collective”

Based on your opportunity or challenge, we design a tailored team of relevant experts from our network to provide their respective expertise and practical experience. By participating in the co-creation of your solution, they become natural allies and credible supporters of your innovative ideas. 

2. Research Human Factors

With this “collective”, we conduct human-centered research from multiple viewpoints (economic, sociological, anthropological, etc.) to discover the human factors driving the complex problem and the benefits of your solution. Using this insight, we help you design intellectual capital that speaks to and addresses the human need.

3. Design the Strategy

Once we clarify the challenge and opportunity, we translate these diverse practitioner insights and design research into a cohesive strategy. We map the systems and stakeholders involved, understand the dynamics and trends driving your issue and provide a game plan to communicate shared value for both your organization and your stakeholders. We look for quick wins and opportunities for experimentation to rapidly adapt this strategy to the realities of your challenge.

4. Create the Shared Narrative

We then take your most complex information and distill the problem into a clear and compelling shared story that unifies the group and your target audience with a common vision and sense of shared purpose.  

5. Develop Policy & Communication Products

In addition to the message, we develop the aesthetics, the platforms and the media channels for your message to reach its target audience, spur collective action and achieve impact for your mission.

6. Build Partnerships  

Throughout the effort, an integral part of building social capital is using two-way dialogue that sparks large-scale commitment. We have access to expert facilitators that design opportunities for enrollment in your mission such as salons, executive retreats and facilitated dialogues.  

7. Measure and Communicate Shared Value

Finally, we work with your teams to design key performance indicators that measure the growth of your social capital and the shared value of the effort for your partners and stakeholders. This data can be used to communicate progress and gain further support for your solution, service or mission